Hello, I’m Caroline

I am a caffeinated-creative from Memphis, Tennessee aspiring to be an advertising pro.

My passion for this industry started early when I would ignore football games just to watch the commercials with my mom. As a designer by trade, I spend my days picking at little details to make something “perfect.”

When I am not crafting visual stories, you can find me perfecting my latte art, flowing through a yoga sequence, or practicing my Spanish. I am a collector of vibrant experiences and bold ideas.

Welcome to my site!

Resume

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EXPERIENCE

National Student Advertising Competition 

Art Director                               August 2025 - Present

Co-lead a creative team to develop an extensive, multi-channel campaign for a global client

Direct all visual strategy to ensure consistency and brand cohesion across every touchpoint

Led the team to a 1st place District victory and advancing to the Semifinals this May 2026

East Coast Chapter Tuskegee Airmen Inc. 

Remote Social Media Intern  June 2025 – August 2025

Ran social media for nonprofit on all four platforms (Facebook, X, Instagram, LinkedIn)

Learned  digital media best practices from an alumni mentor working in communications

Analyzed social media performance data and delivered insights to enhance campaign effectiveness

Jacks of Knoxville    

Barista  September 2025 - Present 

Deliver brand-aligned customer experiences by building relationships with new and returning guests in a high-traffic café environment

Supported planning and execution of pop-up  collaborations with local businesses to increase  brand visibility and community engagement

Maintained beverage quality and brand consistent presentation through latte art

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EDUCATION

University of Tennessee, Knoxville     Expected May 2026

Pursuing Bachelor of Science in Advertising

Minor: Business Administration, Hispanic Studies

Abroad Studies: University of Alicante, Spain

June 2025 - July 2025

Advanced Spanish courses focused on phonetics, communication skills, and Hispanic American culture 

INVOLVEMENT

Chi Omega Pi Chapter  August 2022 - Present

Participate in philanthropic and community service initiatives while mentoring younger members

Tombras  School Brand Ambassador January 2025 - Present

Mentor Knox County high school students in a campaign-building competition, and collaborate to  inspire interest in advertising

ME!

Caffeinated creative fluent in Adobe Creative Cloud 

Designer by trade, barista-level latte maker by passion