Hello, I’m Caroline
I am a caffeinated-creative from Memphis, Tennessee aspiring to be an advertising pro.
My passion for this industry started early when I would ignore football games just to watch the commercials with my mom. As a designer by trade, I spend my days picking at little details to make something “perfect.”
When I am not crafting visual stories, you can find me perfecting my latte art, flowing through a yoga sequence, or practicing my Spanish. I am a collector of vibrant experiences and bold ideas.
Welcome to my site!
Resume
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EXPERIENCE
National Student Advertising Competition
Art Director August 2025 - Present
Co-lead a creative team to develop an extensive, multi-channel campaign for a global client
Direct all visual strategy to ensure consistency and brand cohesion across every touchpoint
Led the team to a 1st place District victory and advancing to the Semifinals this May 2026
East Coast Chapter Tuskegee Airmen Inc.
Remote Social Media Intern June 2025 – August 2025
Ran social media for nonprofit on all four platforms (Facebook, X, Instagram, LinkedIn)
Learned digital media best practices from an alumni mentor working in communications
Analyzed social media performance data and delivered insights to enhance campaign effectiveness
Jacks of Knoxville
Barista September 2025 - Present
Deliver brand-aligned customer experiences by building relationships with new and returning guests in a high-traffic café environment
Supported planning and execution of pop-up collaborations with local businesses to increase brand visibility and community engagement
Maintained beverage quality and brand consistent presentation through latte art
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EDUCATION
University of Tennessee, Knoxville Expected May 2026
Pursuing Bachelor of Science in Advertising
Minor: Business Administration, Hispanic Studies
Abroad Studies: University of Alicante, Spain
June 2025 - July 2025
Advanced Spanish courses focused on phonetics, communication skills, and Hispanic American culture
INVOLVEMENT
Chi Omega Pi Chapter August 2022 - Present
Participate in philanthropic and community service initiatives while mentoring younger members
Tombras School Brand Ambassador January 2025 - Present
Mentor Knox County high school students in a campaign-building competition, and collaborate to inspire interest in advertising
ME!
Caffeinated creative fluent in Adobe Creative Cloud
Designer by trade, barista-level latte maker by passion