CLASH OF CLANS
The Netflix Series
With the launch of its new Netflix series, Clash needed a way to go beyond the game and turn the premiere into a cultural moment that celebrates the pride, spirit, and glory fans love.
To do this, Clash is partnering with Burger King on more than just a themed meal.
Introducing the limited-time Barbarian King Burger Meal features Golden Fries, Dark Elixir soda, and exclusive collectible toys.
By incorporating QR codes on the base of each collectible toy, fans can scan them to unlock a short, exclusive glimpse into that character's storyline directly on Netflix.
*Submitted to the Young Ones 2026 Competition as an integrated campaign, this project was developed in collaboration with a team of five. My favorite part of this project was my "homework" consisting of hours playing Clash of Clans and unapologetically tapping into my inner gamer.