Undertone
Alternative artists and listeners are facing more challenges than ever as mainstream music continues to dominate.
In fact, 80% of listeners say they prefer familiar songs over new ones.
This campaign, Making the Hidden Heard, aims to elevate these overlooked artists by spotlighting the unheard.
Make the Hidden Heard
BRAND DEVELOPMENT
Interactive, vending machine-style bus stop that gives out earbuds after you scan the QR code to download the app.
